Connect, don't compete –
you will always stand taller with someone else on your shoulders”
There is plenty of business for everyone. If you are good at what you do, people will train with you, pay for programmes or take your nutrition advice. If you backstab, bad mouth, swindle or make yourself appear taller by cutting others legs off, it’s inevitable you will come undone. Maybe not straight away but you will.
If the best thing for a client is to refer them out to someone else, do it. Don't be too proud, that only hurts the people who trust you with their health.
Always invest in your PD -
The half life of knowledge isn’t much. In an industry where as a cohort we are constantly learning, you need to be on top of the research. There are obviously the costly routes of seminars & courses but it doesn't mean it has to cost you money. Hanging out with people smarter than you is a great way to broaden your perspectives perhaps not just in a health aspect but a life aspect also.
Lead from the front –
I will never give my interns or clients anything I’m not willing to do myself. The best stories aren’t told about generals who cowered behind the men they sent into the front line. Studies show people are less likely to follow the health advice of people who are clearly overweight & unhealthy. Make sure you not only follow your own advice but look like it too. If you make a mistake, put your hand up and own it. Train beside the people who you are asking to put in each week, they respect you more when you walk the talk.
One of the best examples I have of this was September 2014, I was a part of the strength & conditioning team for Brisbane City in the NRC. It's a Friday night, 6pm. The 18,000 capacity of Ballymore stadium sat empty, all bar bright stadium lights flooding the main oval, illuminating only myself & one player who has turned up for the "optional" conditioning session (read compulsory for anyone not in the match day 23). Side by side we worked off each other, hitting targets until the lung busting running session was complete.
This wasn't an isolated event for me, I would regularly jump in on the conditioning for the whole team if it was appropriate. The head coach pulled me aside after one session in the first few weeks of working together and said;
"If you're going to do it with the boys, make sure you are the first across the line"
I didn't & still don't agree. If you are dead last, sure thats not going to help your cause for respect. However, these guys were professional athletes and in my opinion if you're working 100%, you'll get the respect you're looking for.
Let your niche come to you –
Become a jack-of-all-trades before you master any. Different scenarios teach you different things. Learn as much as you can about as much as you can because every client, business, employee, injury and goal requires a slightly different approach. Your niche will find you, as your skills stand out for that area. Mine was marrying together, two loves I have; improving the human body & the golf swing.
Go all in & do your thing –
If you know me, I don't do halves. I started a company at 19. That company is my full time life, it’s not a side project I dabble in like some in this industry. I pour my heart & soul into the business, the reputation & the results. I don't do that by copying others, sure there are some things you can borrow (and give credit) but at the end of the day you need to add your own flavour. People will come to you for what you bring to the table; don't be afraid to eat alone. Authenticity makes you unique in an industry of cookie cutting, shortcuts & false promises.
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